NSW Farm Business Coaching Program
The program empowers farmers to develop or enhance their business plans with personalised, professional support. Through tailored coaching and practical workshops, participants gain the tools and confidence to strengthen their financial viability and navigate the challenges of the farming industry.
About the Program.
Through this coaching program, you will gain subsidised access to professional business coaches who will deliver 20 hours of personalised business coaching and 20 hours of pastoral are support. These sessions will prepare you and your business to face the risks and challenges of the farming industry. The business coaching program will:
Equip you with the knowledge and tools to maximise the potential of your farming business.
Enhance your financial skills, introducing strategies to strengthen your business’s financial viability.
Provide you with techniques to build personal resilience, helping you stay focused on opportunities and well-prepared to tackle challenges.
Boost your confidence in making informed business decisions and managing farm-related risks.

Our Coaches.
STEVE MACDONALD - Business & Investment Coach
Steve Macdonald is a seasoned investor, entrepreneur, and mentor with an impressive background in finance. As a former Associate Director at Macquarie Bank, he established the bank's Agricultural Commodities Desk – involving him in trading physical commodities and futures and other derivatives contracts, as well as consulting on risk management methodologies to major industry participants. As the Co-Founder and head of boutique investment management company, Infinitas Asset Management, he had a number of farming families as clients. Steve possesses a wealth of financial and business knowledge and his considerable experience, including mentoring and investing in numerous small businesses, which positions him as a valuable asset to both farm business owners and the broader community of business owners. Steve has a Bachelor of Economics and Master of Applied Finance degrees.
HOLLY WINTER - Life & Personal Development Coach
Holly Winter is a vibrant entrepreneur, inspirational speaker, life coach and mindset coach whose passion for social impact drives her to empower others. With over a decade of experience in personal development, Holly has guided thousands of Australians through transformative teaching, coaching, mentoring, courses, classes and speaking events. As a heart centred leader, she has collaborated with corporates, non-profits, small businesses and entrepreneurs across Australia and internationally, providing inspiration and education. Holly will be available for pastoral care coaching sessions to compliment Steve’s Business Coaching Sessions throughout this program.
Note. The subsidised co-contribution is $1,400 per eligible farm business. We encourage every business to have at least 2 participants join the coaching program.
“Steve gave us space to articulate what we were hoping to achieve with our business and supported us to take the steps necessary to understand the finer details within our goals. Steve encouraged me to believe in the value of my business and the book I have written, and given the gentle nudge to take it further!”
2023 NSW Farm Business Coaching Program Participant